The Influencer Industry
COMM 40123 · Spring 2025 · Texas Christian University
Course Overview
An advanced seminar interrogating the structural mechanisms, labor dynamics, and cultural impact of the contemporary influencer ecosystem. Students will critically engage with platform economics, algorithmic governance, and the commodification of authenticity.
Learning Objectives
- Analyze the evolution of digital influence from blogs to TikTok.
- Critique the role of algorithmic visibility in shaping creator labor.
- Evaluate the ethics of sponsored content and disclosure.
Required Readings
- Bishop, S. (2021). Algorithmic Visibility: Elements of a New Media Practice.
- Cunningham, S., & Craig, D. (2019). Social Media Entertainment.
- Various case studies from the Creator Economy Research Lab.
Grading & Evaluation
| Component | Weight |
|---|---|
| Seminar Participation | 20% |
| Critical Reflection Essays | 30% |
| Platform Analysis Project | 25% |
| Final Research Paper | 25% |