I am a first-year PhD student in Advertising, Public Relations and Media Design at the University of Colorado Boulder. I also teach two recitation sections of APRD 2004, Intro to Research Methods and Insights.

I study a guess people now make many times a day: did a person make this, or a machine? Most AI-made content is not labeled, so nobody tells them. I want to know what that guess is based on, and what it does to the credibility of the ad, the influencer, or the outlet behind the message.

I should be honest about where this stands. I have one experiment with 364 participants under review. I also have one conference paper with 31 participants, where the only result that moved went against my own prediction. I think the second one taught me more.

Before graduate school, I worked in Kathmandu’s startup and creative sector. I co-founded Skillathon and held business roles at Anigraphy Studio and Four Arrows Enterprises. I then did an M.S. in Strategic Communication at Texas Christian University, where my work won Best Graduate Project at the Schieffer Showcase, and I coached two National Student Advertising Competition teams.

I am from Kathmandu and live in Boulder. I support Manchester United, so I have some practice with trusting evidence that does not support.