The ChatGPT Effect: Analyzing Early Adoption Patterns in Academic Settings

American Academy of Advertising (AAA) 2026

Abstract

The rapid deployment of advanced generative AI tools has precipitated unprecedented pedagogical shifts across global academic institutions. This paper analyzes the preliminary adoption trends of ChatGPT and analogous Large Language Models (LLMs) among undergraduate and graduate populations.

By leveraging quantitative survey data (n=4,520) alongside qualitative interview cohorts across five R1 universities, we isolate key vectors of adoption: academic assistance, conceptual clarification, and administrative task management. Our findings indicate a bimodal adoption curve, highly correlated with departmental affiliation and pre-existing technical literacy, and reveal a significant divergence between institutional policy frameworks and actual student usage patterns — a ‘policy lag’ that complicates standardized academic integrity enforcement.

We propose a transitional framework for educators, emphasizing critical AI literacy over prohibitory mandates.

Cite this paper

Shrestha, R., Doe, J., Smith, J. (2026). The ChatGPT Effect: Analyzing Early Adoption Patterns in Academic Settings. American Academy of Advertising (AAA) 2026.