Hi, I am Royal Shrestha

I reduced customer complaint response time by 30%, directly boosting customer retention and enhancing our brand’s reputation. I implemented process improvements that streamlined service department workflows, cut average handling times, and eliminated operational bottlenecks. To sustain these gains, I designed and delivered regular training programs for our service personnel; leading to a noticeable drop in customer complaints and stronger frontline performance.

I led the nationwide expansion of our service-center network to over 40 locations across Nepal, greatly improving customer access to support and solidifying our presence in key regional markets. I managed the transition from manual operations to a CRM-based support system, which enhanced data accuracy, streamlined workflows, and boosted customer satisfaction. Stepping in as interim product manager, I oversaw quality assurance for new smartphone launches; ensuring they met market standards, minimizing post-launch issues, and maintaining customer trust. When a major product defect incident arose, I served as the primary customer-facing representative, coordinating resolution efforts with technical teams in India and China. Additionally, I revamped inventory and spare-parts management by introducing tracking protocols that prevented misuse, reduced waste, and eliminated unnecessary expenditure on high-cost components.

I design and execute go-to-market strategies for international brands entering the Nepalese market, tailoring each plan to local consumer behaviors and the competitive landscape. For example, I spearheaded the launch of the GIGABYTE smartphone line; driving over 1,000 unit sales and onboarding more than 100 retail partners within the first 90 days; and personally oversaw placement in over 200 stores across the Kathmandu Valley to maximize accessibility and in-store visibility. I develop product-placement campaigns that boost foot traffic and brand recall, and collaborate with digital agencies to amplify online momentum; one campaign grew a brand’s Facebook page to 17,000 followers and generated 70,000+ impressions in its first month. Drawing on data-driven insights, I’ve influenced cross-border marketing strategies between Nepal and Taiwan to ensure cohesive product positioning and promotions. Additionally, I played a key role in introducing Hitachi HVAC systems to Nepal as a non-exclusive national distributor and supported the import and distribution of Sonoscape and Anke medical equipment, enhancing local healthcare infrastructure.

I successfully brought our startup to market in under four months, achieving a smooth operational launch and a customer-ready infrastructure. During this initial period, I secured long-term partnerships with over 90 retail outlets, establishing credibility and ensuring immediate distribution capacity. I conducted feasibility assessments and defined business requirements, then designed end-to-end operational workflows tailored to a lean startup environment for early scalability. I identified key operational needs and provided specifications for a robust CRM solution that improved customer tracking, communication, and service delivery. Collaborating with developers, I integrated and automated inventory tracking and CRM processes, reducing delivery errors by over 25%, boosting internal efficiency, and enhancing client retention. I also recruited and aligned cross-functional teams around our mission-critical goals, fostering accountability and execution.

• Delivered exceptional service single-handedly during the peak festive season, ensuring timely gift deliveries across Nepal on behalf of diaspora customers, enhancing brand trust and customer satisfaction. • Developed and implemented revenue-generating systems that increased platform income and scaled partnership outreach by 300%, resulting in rapid user acquisition and platform growth. • Designed and implemented logistics strategies that reduced delivery time and directly improved user retention and repeat purchase behavior. • Secured partnerships with over 35 vendors, significantly broadening the range of products and services available on the platform and increasing transaction volume. • Collaborated closely with cross-functional teams in India and the U.S. to maintain high operational efficiency and consistency in service delivery across borders. • Acted as the primary liaison for all in-country stakeholders, streamlining communication and improving transparency across business functions.

I design and execute customized branding systems for startups that have doubled brand recall, stakeholder engagement, and investor interest. I revamp digital content and marketing strategies across industries, driving 50–75 percent increases in online engagement, higher customer conversion rates, and stronger brand loyalty. Through hands-on branding workshops, I’ve trained and empowered over 300 entrepreneurs and students—helping them sharpen brand strategy, refine market positioning, and build professional confidence. I’ve also expanded educational access for more than 200 students by removing financial and geographic barriers to technical learning, boosting digital literacy and employability. During the COVID-19 pandemic, I delivered pro bono virtual workshops on branding, gaming industry trends, financial management, and Microsoft Excel; supporting digital upskilling for underserved communities.

I’ve facilitated the development of over 100 student‐led ideas from concept to viable product, fostering entrepreneurial thinking and problem‐solving across diverse disciplines. I guided students through business model refinement, storytelling, and pitch preparation, leading to successful presentations to investors, faculty, and industry stakeholders, and helped position several projects for incubation by strengthening their strategic communication, market fit, and product viability. To uphold academic integrity, I spearheaded initiatives to develop standardized policies and communication channels for teaching assistants, increasing accountability and reducing misconduct. As the primary point of contact for students struggling with coursework, I provided academic support and coordinated with faculty across departments, which boosted student retention and performance. Throughout, I strengthened communication flows between students, faculty, TAs, and administration—ensuring transparency and faster issue resolution.

I independently led multiple core modules, equipping over 300 students with practical skills in communication, data literacy, and presentation that translated into improved academic performance and real-world readiness. I designed real-world simulations and customized assignments to encourage the application of theoretical knowledge in practical contexts. Through one-on-one and group mentoring, I helped students identify transferable skills, develop career-oriented mindsets, and navigate post-academic transitions with greater confidence. By fostering a classroom environment that prioritized creativity, self-expression, and critical thinking, I drove increased student engagement and strengthened peer collaboration.

I created targeted influencer marketing strategies that drove a 40% spike in user engagement in just three months. At the same time, I secured over 25 brand partnerships, significantly expanding our platform’s market reach and solidifying its reputation as a digital leader in Nepal.

I conducted a comprehensive market gap analysis of local delivery services, uncovering an unmet consumer need for rapid logistics. Based on these insights, I developed and pitched a hyperlocal quick-delivery business model tailored to urban consumer behavior, earning executive buy-in and accelerating the service’s launch. Within four months, the new offering generated immediate revenue and strengthened our business portfolio. I then led a strategic expansion into the automobile sector by launching a diversified content strategy that boosted platform engagement and attracted a new audience segment. Throughout this process, I played a key role in shaping the company’s long-term strategic vision, integrating cross-sector opportunities to ensure scalable growth and market adaptability.

I have authored three new syllabi; The Influencer Industry, Personal Branding, and The Creator Economy; that position our department at the forefront of digital and creator-economy education (currently under review). I co-instruct undergraduate courses in Advertising, Digital Storytelling, and Campaigns, integrating interactive assignments and real-time feedback that have measurably boosted student comprehension and course evaluations. By revamping classroom activities to foster collaboration and active learning, I’ve driven significant increases in class participation and peer-to-peer engagement. As mentor to our National Student Advertising Competition teams in 2024 and 2025, I guided the 2024 squad to the Best Judge Award and supported the development and presentation of award-winning campaigns. I also introduced a comparative analysis of markets across East Asia, South Asia, and the United States—broadening students’ global perspectives and enhancing their ability to apply communication theories across diverse cultural contexts.

Earned a Master’s in Strategic Communication with a focus on digital media, research, and social strategy. Served as a Graduate Teaching Assistant, supporting courses in advertising and branding. Completed a thesis titled The AI Disclosure Effect: Gen Z’s Trust, Credibility, and Engagement with Virtual Influencers, presented at the 2025 Schieffer Showcase. Engaged in diverse projects including Brandwatch immigration research, a podcast on deepfake ethics, CSR strategy for DART, and social media strategy for Home Depot and Tecovas. Researched transformational leadership in influencer marketing and pitched crisis communication solutions for Virginia Tech. Mentored the 2024 and 2025 NSAC teams. Coursework emphasized digital storytelling, social listening, research, and global communication strategy.

Graduated Summa Cum Laude with a 4.0 GPA, earning the King’s Excellence Award for Teaching & Academic Leadership. Led and contributed to high-impact international initiatives, including presenting a design-thinking sustainability solution to a global audience and sharing DEMOLA research with Finland’s Honorary Ambassador to support digital engagement policy. Represented King’s College as a Student Ambassador, improving student satisfaction, and co-led King’s Night 2019, a community event attended by over 500 participants. Also presented branding research in Japan, strengthening academic exchange. Coursework focused on marketing, strategy, consumer behavior, and digital business.