I'm a recent graduate with a Master’s in Strategic Communication from Texas Christian University, with a passion for influencer marketing, social media strategy, and consumer behavior. Originally from Nepal, I bring a global perspective, creative mindset, and a strong foundation in research, teaching, and storytelling. I'm now looking to join a forward-thinking team where I can contribute fresh ideas, grow fast, and make an impact.
A strategic communicator with a Master’s in Strategic Communication from TCU and an MBA from Nepal, bringing a global perspective and a strong foundation in influencer marketing, social media strategy, and digital consumer behavior. Experienced in teaching, research, and creative campaign development, with a thesis focused on Gen Z’s perception of virtual influencers and AI disclosure. Skilled in blending data-driven insights with compelling storytelling, and currently seeking full-time roles in digital marketing, brand strategy, or influencer management.
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• Authored three new syllabi; The Influencer Industry, Personal Branding, and The Creator Economy; which positioned the department at the forefront of digital and creator economy education (currently under review). • Co-instructed undergraduate courses in Advertising, Campaigns, Creative Strategies, Digital Storytelling, and Diversity, integrating interactive assignments and real-time feedback that led to improved student comprehension and higher course evaluation scores. • Revamped classroom activities to foster collaboration and active learning, resulting in a noticeable increase in class participation and peer-to-peer engagement. • Introduced comparative analysis of different markets like East Asia, South Asia and American, broadening students' global perspective and enhancing their ability to apply communication theories across cultural and regional contexts.
Graduated Summa Cum Laude with a 4.0 GPA, earning the King’s Excellence Award for Teaching & Academic Leadership. Led and contributed to high-impact international initiatives, including presenting a design-thinking sustainability solution to a global audience and sharing DEMOLA research with Finland’s Honorary Ambassador to support digital engagement policy. Represented King’s College as a Student Ambassador, improving student satisfaction, and co-led King’s Night 2019, a community event attended by over 500 participants. Also presented branding research in Japan, strengthening academic exchange. Coursework focused on marketing, strategy, consumer behavior, and digital business.
Earned a Master’s in Strategic Communication with a focus on digital media, research, and social strategy. Served as a Graduate Teaching Assistant, supporting courses in advertising and branding. Completed a thesis titled The AI Disclosure Effect: Gen Z’s Trust, Credibility, and Engagement with Virtual Influencers, presented at the 2025 Schieffer Showcase. Engaged in diverse projects including Brandwatch immigration research, a podcast on deepfake ethics, CSR strategy for DART, and social media strategy for Home Depot and Tecovas. Researched transformational leadership in influencer marketing and pitched crisis communication solutions for Virginia Tech. Mentored the 2024 and 2025 NSAC teams. Coursework emphasized digital storytelling, social listening, research, and global communication strategy.
“I couldn’t be more proud of (and grateful for!) my graduate teaching assistant, Royal Shrestha, M.B.A., M.S. ((Spoiler alert: if you’re hashtag#hiring, rush to consider him!)) Royal courageously, confidently, humbly and with great intellect and creativity, left all he knew to come literally halfway around the world from Kathmandu, Nepal, to hone his craft and knowledge here at Texas Christian University. He did more than rise to his purpose. Not surprisingly, as courage, humble confidence, intellect (especially emotional) and creativity are precisely the ingredients of a great hashtag#advertising, hashtag#marketing and hashtag#pr operative. Much more than an “assistant,” Royal was an indispensable, innovative and joyful collaborator — a co-creator, co-conspirator… and now a friend. Bravo, Royal! And sincerely: thank you.”
